Wednesday, November 26, 2008

Amagi going Live from December 15th in Hyderabad

We at Amagi ( provide an innovative way of advertising on national TV channels on a significantly cost-effective basis. We have tied up with top English and Hindi national news channels to provide Hyderabad-only advertising through our local ad-insertion technology.

So, the viewers watching these channels in Hyderabad will see local advertisements. Please note that this is regular TV commercial advertising (10 sec, 20 sec, 30 second ad spots) and not a banner/ticker.

Local advertisers can now advertise on these national channels targeting only Hyderabad paying a much lower rate per spot on these channels.

This provides following major advantages:
- Access to higher income (SEC A & A+) households that the national news channels provide
- Stronger Brand image through association with national channels
- Campaign all through the month at a significantly lower cost compared to newspapers – you can get a few hundred spots a month across these premium channels for the cost of a single quarter-page advertisement in the local edition!!!

And, this could be at a rate significantly lower than national rates for these premium channels.

We can provide complete solution including TV creatives (ads) as required...

If you (or your friends in hyderabad) know the management in any of the following businesses in hyderabad, that are looking to advertise locally, could you let them know about us.

For example the local businesses could be any of the following
Real estate
Media – print, radio etc.
Retail – jewelry, textiles, malls, cinemas, interiors, furniture, home ware etc.
Colleges, schools, other educational institutions
Tutorial colleges
Spas/theme parks
Auto dealers – 2 wheeler, 4-wheelers
Event management / concerts
Companies who are recruiting
Election campaign management

Sunday, November 23, 2008

Follow the yellow brick road

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And the Caterpillar said to Alice
'Come back here I have something important to say'
Follow the yellow brick road'.
I just realized something.
The yellow brick road, it is not made of gold,
and the wicked witch of the east just burnt her Red Ruby slippers.
Right then! What do we do now?

A personal request:
We have just a couple of hours to celebrate the start of a lifetime! Considering Mumbai's time restriction we will start (Wedding mass/ Wedding reception) on time. As most would know, there is a certain sequence of events at the reception and we would like you to be there every step of the way!

Wedding Mass:
In case you would like to come for the Wedding mass, it is advised that you reach the Church by 05:00 pm so as to get seating within the Church. The mass is a regular one in the Church and hence there would be limited seating.

Distances (in time and not kms- as is always the case for Mumbaikars!):
It takes about 15 minutes from Inorbit Mall (please see map) to the Orlem Church (Wedding mass- ‘Our Lady Of Lourdes Church’); about 30 minutes from the Orlem Church to Samara (Wedding reception venue); about 40 minutes from Inorbit Mall to Samara; about 90 minutes from Bandra to Samara.
Please note: Once you turn left at the INS Hamla board on Malad Marve road, it is a 12-15 minute drive to Samara. The road is quiet and relatively deserted compared to the rest of the city- so hang in there and please don’t panic! ☺

Distances in kms
Samara (wedding reception venue) is 10 kms away from Orlem Church. The left turn at the INS Hamla board is 4 kms away from Orlem church. From here its 6 kms to the reception. Samara is 700 meters away from The Retreat hotel. Look at this link for kms markers along the route.

We will have a bus leaving from Orlem Church to Samara for the Reception at 06:30 pm. Conveyance from Samara (after the Reception) is difficult. We will have a bus shuttle between Samara and Orlem Church- every half hour from 09:30 pm to 11:00 pm (for those who don’t have their own conveyance). Public conveyance from Orlem Church can then be availed.
We would appreciate receiving an email/ call if you would like to avail of the bus from the Church to Samara, so that we can plan the number of buses accordingly.

We look forward to seeing you on the 15th!
Margaret & Alistair
Feb 15th, 2009

Friday, November 07, 2008

Once upon a time

Once upon a time…
Somewhere beyond the rainbow.
A smile spreads across a face like a butterfly.
Stealing glances, we see our fragility,
Thru same wavelengths on our eyelids.
Calm winds stroke the blue canvas,
Painting a breathless reverie.
Imagination is manifest to the fullest,
Senses being their own artist.
And within all that magic realism,
Poetry is turned into prose.
Like a silent whisper it comes,
With a consciousness of its own.
It comes in a second,
The only time we know its real.
Certainty caresses a frozen sea,
Piercing the subconscious.
Silence repeats itself,
Like echoes in resonant rhetoric.
An unlearning rephrases rationality,
Making connections that transcend.
And then we exhale,
Exhale the wisdom,
That lies in a single simple deep breath.
Once upon a time…
Or so the story begins
Cause we all remember fairytales in our own way.

--- Alice & Magipau in Never Never Land
October 2008

Saturday, November 01, 2008


I completed NaNoWriMo 2006. Have decided to give it another try this year. Magipau will be writing too :)

National Novel Writing Month is a fun, seat-of-your-pants approach to novel writing. Participants begin writing November 1. The goal is to write a 175-page (50,000-word) novel by midnight, November 30.

Valuing enthusiasm and perseverance over painstaking craft, NaNoWriMo is a novel-writing program for everyone who has thought fleetingly about writing a novel but has been scared away by the time and effort involved.

Because of the limited writing window, the ONLY thing that matters in NaNoWriMo is output. It's all about quantity, not quality. The kamikaze approach forces you to lower your expectations, take risks, and write on the fly.

Make no mistake: You will be writing a lot of crap. And that's a good thing. By forcing yourself to write so intensely, you are giving yourself permission to make mistakes. To forgo the endless tweaking and editing and just create. To build without tearing down.

As you spend November writing, you can draw comfort from the fact that, all around the world, other National Novel Writing Month participants are going through the same joys and sorrows of producing the Great Frantic Novel. Wrimos meet throughout the month to offer encouragement, commiseration, and—when the thing is done—the kind of raucous celebrations that tend to frighten animals and small children.

In 2007, we had over 100,000 participants. More than 15,000 of them crossed the 50k finish line by the midnight deadline, entering into the annals of NaNoWriMo superstardom forever. They started the month as auto mechanics, out-of-work actors, and middle school English teachers. They walked away novelists.

So, to recap:

What: Writing one 50,000-word novel from scratch in a month's time.

Who: You! We can't do this unless we have some other people trying it as well. Let's write laughably awful yet lengthy prose together.

Why: The reasons are endless! To actively participate in one of our era's most enchanting art forms! To write without having to obsess over quality. To be able to make obscure references to passages from our novels at parties. To be able to mock real novelists who dawdle on and on, taking far longer than 30 days to produce their work.

When: You can sign up anytime to add your name to the roster and browse the forums. Writing begins November 1. To be added to the official list of winners, you must reach the 50,000-word mark by November 30 at midnight. Once your novel has been verified by our web-based team of robotic word counters, the partying begins.

Still confused? 

How NaNoWriMo Works (in Ten Easy Steps)

1) Sign up for the event by clicking the "Sign up Now" link at the top of the site. It's right at the tip of the runner's pencil.

2) Read the ginormous email our noveling robots send you. It will have "Love" in the subject line.

3) Log into your account and use the links on the My NaNoWriMo page to set your timezone, affiliate with a region, and tell us a little bit about yourself.

4) Begin procrastinating by reading through all the great advice and funny stories in the forums. Post some stories and questions of your own. Get excited. Get nervous. Try to rope someone else into doing this with you. Eat lots of chocolate and stockpile noveling rewards.

5) On November 1, begin writing your novel. Your goal is to write a 50,000-word novel by midnight, local time, on November 30th. You write on your own computer, using whatever software you prefer.

6) This is not as scary as it sounds.

7) Starting November 1, you can update your word count in that box at the top of the site, and post excerpts of your work for others to read. Watch your word-count accumulate and story take shape. Feel a little giddy.

8) Write with other NaNoWriMo participants in your area. Write by yourself. Write. Write. Write.

9) If you write 50,000 words of fiction by midnight, local time, November 30th, you can upload your novel for official verification, and be added to our hallowed Winner’s Page and receive a handsome winner’s certificate and web badge. We'll post step-by-step instructions on how to scramble and upload your novel starting in mid-November.

10) Win or lose, you rock for even trying.