Tuesday, January 31, 2006

The Press Release that never made it.

Aaghe badho!!! Aagho Badho!!! Paisa nahi hai....

Thats what Sri (CEO) and Baskar (founder of Impulsesoft and CTO), a 30 yr old guy armed with his blue rubber slippers, got to hear when they and the team set out to raise venture capital in the summer of 2005, with thoughts of market consolidation at the back of their minds. "Aaghe tho badhna hi hai, lekin uske liye paisa bhi chahiye". Well there was no 'paisa' but there was dollars. They came across a company called Sirf (http://www.sirf.com/ Silicon Radio Frequency... thats Si R F) who are the market leaders in GPS chipsets. SiRF owns 60% of the worldwide GPS chipset market share. Well for those that don't know what GPS is, its Global Positioning System. Sirf was founded in 1995 with the intention to assist in solving one of man's oldest pastimes, trying to figure out where you are and where you're going. GPS tries to solve it..... but sometimes even GPS can't let us know where we are and where we are going :-) sometimes you just have to fall back to the old star-gazing methods... hmmm... So now after they have acquired us, we are also gonna try to "assist" in solving that age old problem by err.... preaching from the mountain tops ????

Why Sirf and not one of our other suitors you ask.... Picture this.... ok Bollywood estyle picture this... We have Srikrishna (impulsesoft CEO) playing the part of the father figure. Then Shekar (chairman) playing the role of Merlin. Then Raja (engineering head) playing the pragmatic big brother role. Then Sridhar (the architect) emanating spurts of sage advice, like a volcano that remains dormant for most of its time. But sometimes, just sometimes you see it explode with fireworks. An amazing phenomenon. At center stage I can imagine Baskar and Vidhya dancing round trees (bollywood estyle) singing,"Humko SiRF tum se pyaar hai".... Thats why!!! wokay!!!.... See in bollywood you come up with the songs first, then the ending and then the story..... couldn't picture that.... not satisfied... well read on.

SiRF is a very strong technology oriented company. When SiRF went for their IPO in April 2004 they were ranked in forbes 2004 top 10 IPOs in the world... Google was ranked 2nd that year with Sirf 8th..... As of today SiRF have a market of about 1.6 billion dollars with revenues growing at a very good rate year over year.... pretty good for a 300+ strong employee company with 130 patents and 200 pending patents.... We are their 5th acquisition, being the largest in employee numbers i.e 55 of us... SiRF are very particular and acquire like 20 ppl from here, 40 from there types. So now its a 355+ ppl strong company. The management team is pretty strong too. First there is Kanwar Chadha, Founder and VP of Marketing, who has led SiRF Technology from start-up phase to a leader in location awareness within six years and is also one of the most sought-after experts in location-awareness and GPS-related trends and issues. Sirf's current CEO Michael L. Canning, is a veteran with 20 years’ executive management experience in the semiconductor industry. He pioneered the “fabless” manufacturing model at Cirrus Logic, a concept now followed by the majority of semiconductor companies and also helped grow revenues at Cirrus Logic from zero to over a billion.

Before acquiring us, Sirf had a huge percentage of the GPS experts in the world. After acquiring us that number doesn't change... :-) hmmmmm.... err well cause we deal in bluetooth not GPS....

Sirf's rise to number 1 position is something out of a Mario Puzo novel.
When Surf was founded, Conexant which was still called Rockwell, ran the cartel. They were the largest GPS chip set vendor. Conexant was a pioneering force behind the development of GPS technology in the 1970s. But then Sirf came out with a GPS chipset that was smaller, more elegant and had better performance... some say it was Getafix's Magic potion that did the trick. Even though Sirf was a lot smaller, Sirf has been eating their lunch.Tensions were rising ... there was no place for the both of them... something had to give. Then in the summer of 2001 Sirf made its macabre move and hunted down Conexant's GPS team one by one. The metronome of the casium atom oscillated, in one of the 24 GPS satellites orbiting the earth, for the 7,172,52,760 time in the 53rd second, of the 35th minute, of the 11th hour of that faithful night. The bodies were found near the coast splintered with bullets. The exact location was Latitude: 33.62 N, Longitude: 117.90 W.... The assasins had strewn the beach with their GPS chipsets... they had left their mark..... The night resonated with "Die!!! Die!!! Silicon Die!!!!!" btw.. you have to know a little bit about chipsets.. i.e. silicon, wafer, dies etc to appreciate the 'die' statement... others please smile atleast... or do I have to come there and tickle you :-)

Back to reality... Actually Conexant transferred to Sirf its entire GPS technology portfolio, its products and its core GPS engineering team, about 20 experienced GPS engineers, for a stake in the company. That deal made SiRF No. 1 in the GPS chip market. That was also their first kill.... Finally getting the taste of blood they wanted more...

Their next hunt was in Feb 2003 when they acquired key employees of Enuvis...a wireless location company... adding the ability to acquire GPS signals and deliver high accuracy location calculations in even more environments, such as inside buildings and dense metropolitan areas where other GPS technologies fail.

In late April 2005, it acquired Kiesel Microelectronics (total of 19 employees), a Stockholm-based (Sweden) designer of complex radio frequency integrated circuits, founded by Ericsson, for Bluetooth, WiMAX, WLAN, W-CDMA, UWB, GSM/PCS/DCS, and several ISM applications. BTW it takes a long long time to become an expert in RF. I guess most of them must be Phds or something with 20+ years of experience..

In June 2005, they acquired the rights to GPS chipsets that Motorola had in development and the services of 40 Motorola employees, having expertise in the integration of GPS in a range of wirelessly connected systems, especially in two key target platforms -- automotive and wireless handsets.

come Dec 2005: Sirf acquired what they think is the best bluetooth audio company in the world :-) shuush!!!! lets not tell them the truth :-) They added 55 of our employees to their team of 300+ employees.... so now its about 20+ nationalities in 10 or so locations. They also have a VLSI team in Noida, Delhi which was started in June 2004...

The single-chip solution that Sirf will offer has a complete GPS navigation solution and a Bluetooth 1.2 compliant communication interface. The solution leverages the RF IC design capabilities of Sweden-based Kisel Microlectronics that SiRF acquired last year and the Bluetooth expertise of Impulsesoft.

Well I think the management made a good decision by selecting Sirf over our other suitors cause if Impulsesoft sneezes, Sirf will get the flu. Hey... about the sneezing-->flu part let me try it... "Achoo"... "Achoo!!!"... "ACHOOOOOO!!!!!"... sob sob no one cares.... wait no ones in the room :-) Maybe I'll try it at lunch in the cafeteria....

Anyways these days GPS is finding its way into cars, boats, planes, construction equipment, movie making gear, farm machinery, even laptop computers, plane landings etc. Your cameras will have GPS so that from next time you can search for your snaps on your PC via location and time..... Japan has come out with a service where your GPS and compass (orientation) enabled phones can be used as 'point and search' devices, wherein you can get reviews of movies, restaurants, other info just by pointing (with relevant search parameters) to one of 7,00,000 locations in Japan. Way in the future self-guided cars could take you across town....

I still remember about 2 and a half years back when I left the big building of Cisco to join the tiny quaint house of Impulsesoft many ppl told me "yeah you'll get to do some good work in a startup.... but the company may die any moment... bluetooth is dead... what about security.. Cisco is secure".....

Well as Natalie Goldberg says, "Don't worry too much about security. You will eventually have a deep security when you begin to do what you want. And how many of us with our big fat salaries feel secure anyways. Trust in what you love, continue to do it, and it will take you where you need to go."

But what does she know right...

I guess the path ahead seems one full of possibilities and challenges and therefore excitement, butterflies in the stomach, and a subtle tinge of trepidation to top it off.


Anonymous said...

Hey ur company was sold off?

Psyche said...

Loonng post I say. Too much of merging and taking over...

Did read it in parts, and proud to say I understood !! :))

Good on you for sticking it out.

And thanks for the l'il tip on love ;). Thats really wat I came by for..

Anonymous said...

Excellent, love it! home based business mortgage brokers Mazda mpv car seat covers Fitness terms rhinoplasty nj

otr214430 said...

Work from home theory is fast gaining popularity because of the freedom and flexibility that comes with it. Since one is not bound by fixed working hours, they can schedule their work at the time when they feel most productive and convenient to them. Women & Men benefit a lot from this concept of work since they can balance their home and work perfectly. People mostly find that in this situation, their productivity is higher and stress levels lower. Those who like isolation and a tranquil work environment also tend to prefer this way of working. Today, with the kind of communication networks available, millions of people worldwide are considering this option.

Women & Men who want to be independent but cannot afford to leave their responsibilities at home aside will benefit a lot from this concept of work. It makes it easier to maintain a healthy balance between home and work. The family doesn't get neglected and you can get your work done too. You can thus effectively juggle home responsibilities with your career. Working from home is definitely a viable option but it also needs a lot of hard work and discipline. You have to make a time schedule for yourself and stick to it. There will be a time frame of course for any job you take up and you have to fulfill that project within that time frame.

There are many things that can be done working from home. A few of them is listed below that will give you a general idea about the benefits of this concept.

This is the most common and highly preferred job that Women & Men like doing. Since in today's competitive world both the parents have to work they need a secure place to leave behind their children who will take care of them and parents can also relax without being worried all the time. In this job you don't require any degree or qualifications. You only have to know how to take care of children. Parents are happy to pay handsome salary and you can also earn a lot without putting too much of an effort.

For those who have a garden or an open space at your disposal and are also interested in gardening can go for this method of earning money. If given proper time and efforts nursery business can flourish very well and you will earn handsomely. But just as all jobs establishing it will be a bit difficult but the end results are outstanding.

Freelance can be in different wings. Either you can be a freelance reporter or a freelance photographer. You can also do designing or be in the advertising field doing project on your own. Being independent and working independently will depend on your field of work and the availability of its worth in the market. If you like doing jewellery designing you can do that at home totally independently. You can also work on freelancing as a marketing executive working from home. Wanna know more, email us on workfromhome.otr@gmail.com and we will send you information on how you can actually work as a marketing freelancer.

Internet related work
This is a very vast field and here sky is the limit. All you need is a computer and Internet facility. Whatever field you are into work at home is perfect match in the software field. You can match your time according to your convenience and complete whatever projects you get. To learn more about how to work from home, contact us today on workfromhome.otr@gmail.comand our team will get you started on some excellent work from home projects.

Diet food
Since now a days Women & Men are more conscious of the food that they eat hence they prefer to have homemade low cal food and if you can start supplying low cal food to various offices then it will be a very good source of income and not too much of efforts. You can hire a few ladies who will help you out and this can be a good business.

Thus think over this concept and go ahead.